Marketing Strategy

You need more than ideas—you need a plan that works. I create custom, actionable marketing strategies designed to help you attract customers, increase visibility, and drive real growth.

✔ Comprehensive, Done-for-You Marketing Strategy

✔ Includes Digital, Local, and In-Person Approaches

✔ Tailored to Your Business Goals & Budget

✔ Guidance & Support to Ensure Execution

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Examples of Marketing Strategies

Full Marketing Roadmap: All Channels

A comprehensive marketing plan covering multiple channels—organic, paid, local, and content strategies—to help scale your brand effectively. Best for businesses that need a full marketing direction.

Social Media & Content Strategy

If your focus is on growing brand awareness, engagement, and visibility, this strategy hones in on content creation, social platforms, and community building for maximum reach.

Local & Service-Based Marketing Strategy

For businesses that thrive on local visibility and customer attraction, this strategy focuses on local SEO, in-person promotions, and digital marketing tactics that drive foot traffic and leads.

The Steps to Create a Great Strategy

1. Define the Right Strategy

Not all businesses need the same type of strategy. So, we'll start by identifying what kind of marketing plan will serve you best—whether it’s a full-scale marketing roadmap, a social media strategy, local marketing approach, or something else entirely.

Through an in-depth discovery session, I’ll get to know your business, goals, and challenges to create a strategy that fits.

Includes:
✔️Pre-call research so I come prepared with questions.
✔️Focused 60-min call to dive into your marketing challenge.
✔️Call transcript, notes, and follow-up email with key takeaways & next steps.

2. Strategy Development

Once we’ve nailed down the focus, I’ll begin building your strategy. This is where a lot of analysis works comes into play as I analyze the current competition, market trends, and what your customers will respond best to.

This is done while keeping your budget and resource limitations front of mind.

Includes:
✔ Additional meetings as needed to dive deeper.
✔ Research and competitor analysis to inform the best approach.
✔ Development of a tailored strategy with actionable steps.

3. Midway Check-in Call

Marketing is personal, and I want to make sure your strategy feels right for you.

This call is all about:
✔ Walking you through the initial strategy framework and sharing the initial thoughts.
✔ Getting your feedback—what excites you, what aligns, and any adjustments needed on the current strategy.
✔ Ensuring the strategy is realistic and customized for your resources.

4. Final Strategy Delivery

Now comes the fun part!I’ll refine the strategy based on our check-in and deliver the final version.

Final strategies can include:

✔ A full marketing strategy document (PDF or Slide Deck) with a 90-day execution roadmap
✔ Clear, step-by-step initiatives designed for your team, budget, and business goals
✔ Resource recommendations (designers, SEO experts, ad specialists, etc.) if needed
✔ Custom templates, checklists, or tools to help with execution

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